Has it become just a bit too commercialised now, or are we still just just as deeply in love with the idea of love? Personally, I've always been a bit averse to the idea of focusing an entire year's worth of romance and love into one piddly day - it seems to be concentrated romance in a bottle, perhaps. I do think love should be celebrated spontaneously, when you least expect it (and this doesn't mean it has to be extravagant or overly romantic; a lovely text message in the middle of the day means just as much).
Now that shops are bursting to their pretty window displays with pink hearts and flower arrangements are becoming as intricate as origami, girls' expectations go up and the boys are feeling increasingly weighed down by that incredible pressure of making an impression large enough to merit column space in the dailies. Poor things, you can't help but feel a bit sorry for the pressure on the gentlemen this month. What happened to it being the thought that counts? (Oh, heck, just tell her you love her *kiss kiss hug hug* then give 'er a slap if she makes any noise.)
Then again, you can't quite escape that loved up feeling every February 14th. Beware the siege of flowers, pinks and reds and cut-out hearts at your every turn. We can't fight it so we may as well join it. Love is in the air and breathing that in, even for a day, even under some sort of rose-tinted illusion we paint ourselves, is probably far better for our hearts than the current climate of current affairs that's stirred the world aflame.
But like I said, it doesn't have to be extravagant. If overpriced flowers aren't your thing, then ditch the exorbitantly over-priced frippery. Snog someone at the water cooler at work instead. If/when you get a flower delivery, pluck out a stem and hand it back to the delivery boy (he's delivering loved-up messages and flora all day; show him someone luvs him too!) Buy an heart-shaped cookie and ice it yourself with a corny message. If you can't quite bring yourself to send sticky sickly love notes to your partner, then make Valentine's day the only day in the year you agree that everything he says is right (yes, even if he says he thinks a RM12,000 plasma TV is "reasonable" or that Carmen Electra's chest is real). Start simple with good will and all that. Its the basis and the beginnings of lots of love.